Friday, October 14, 2016
Facebook Enters Enterprise Social Networking Market
On October 10, after 20 months in closed beta testing, Facebook launched an enterprise-focused communication and social networking service under the name Workplace, intended to compete with the likes of Slack, Yammer, Chatter, Hipchat and Jive. The ad-free app, available for both desktop and mobile devices, includes an interface and features already familiar to Facebook users, such as News Feed, Groups, Chat direct messaging, Live video, Reactions, translation features, and video and audio calling. Early adopters include the Royal Bank of Scotland, Danone, Starbucks, Telenor and Booking.com. According to the company, integrations with other services such as Workday will follow, after the current emphasis upon usability and engagement builds a viable user base. Mark Zuckerberg is quoted as saying "It's an app, but I think about it more as a way of running a company." Whether companies will want to place their futures in the hands of Facebook, given its long record of questionable data privacy and protection practices, remains to be seen.